We are seeking a highly motivated and creative individual to join our marketing department as a Product Marketing Expert.

This is a position to cover a maternity leave, with the possibility (not a guarantee) of joining the company after the 9-12 months of duration of the leave.

In this role, you will be responsible for presenting our products in ways that will strengthen our brand and boost sales.

You will oversee the creation of sales tool materials, content marketing, product marketing communication plans, and affiliation proposals, among others.

The ideal candidate should have a strong passion for marketing and product, your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

a) Product Marketing (70% of the time): Responsible of positioning and promoting our products through a variety of materials for new sales, cross and up sale of current customers and users.

• Be the expert in our company products to translate technical details into benefits for users, clients and merchants.
• Monitor market trends to strategically position our products.
• Design compelling messages across marketing channels (landing pages, ad campaigns).
• Conduct consumer research to understand key consumer segments and define opportunities in the market
• Segmentation and strategy to define target audiences and adapt materials and messages.
• Create distinct product positioning, value propositions, and messages that resonate with our audience and set our products apart in the marketplace.
• Launch and manage campaigns focused on increasing product usage and enhancing product understanding among our client base. (Growth)
• Define Key Performance Indicators (KPIs), forecast outcomes, and monitor project performance to ensure alignment with business objectives.
• Serve as the link between the Product team and the Go-To-Market (GTM) teams, including Sales, Growth, and Marketing, to promote unified efforts toward common objectives.

b) Partners value proposition plan (30% of the time): Responsible of marketing merchants value proposition plan.  

• Collaborate with product and merchants’ team to develop our affiliates value proposition.
• Develop several marketing materials for these audience.
• Monitor and analyze content performance metrics to optimize engagement and conversion rates.

Your main stakeholders will be:

Internal:

• Other marketing team members
• Product area
• Sales area
• Merchants area

External:

• Creative and marketing/communication/ developer agencies

Tools:

• Husbpot
• Social media platforms
• Google analytics or similar
• Desirable: Figma

Who we are looking for:

• Proven experience as a Product Marketing Manager, Brand Manager or similar role working with financial products, insurance, or related fields.
• You have a Bachelor's degree in marketing, communication, or a related field.
• Languages: Native Spanish+ Fluent English.
• Experience in Content and Copywriting.
• Experience in market analysis.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns).
• Background in internal communication or human resources is a plus.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Analytical mind and strong quantitative skills
• Ability to work independently and as part of a team.
• Attention to detail and ability to multitask in a fast-paced environment.
• Creativity

What we can offer you:

• Join a company that is growing with plenty of opportunities to you to develop.
• A high-trust environment that gives individuals and teams autonomy.
• Great work environment.
• Career path evolution.
• Hybrid work schedule (offices located in Cornellà de Llobregat)
• This is a position to cover a maternity leave, with the possibility (not a guarantee) of joining the company after the 9-12 months of duration of the leave.
• Flexible working hours.
• 38h/week – intensive summer schedule
• 26 vacation days.
• Competitive compensation package.
• Benefits: Life Insurance, Ticket Restaurant, Ticket Guarderia, Telemedicine Platform.
• Flexible compensation plan: health insurance, training, Mobility.
• Other office perks & benefits